Riley vs Perplexity

AI search, or an AI that ships dental outcomes?

audit the outcome · verify activation · prove it every Friday

Perplexity is the best AI search engine out there. Riley is the system that gets your practice cited in Perplexity (and Google, and ChatGPT), and runs the reputation work that earns those citations.

R

Riley

Free $0 · Starter $99 · Growth $249 · Studio $499/mo

AI coworker for dental practices. Drafts review replies, runs recall, recovers missed calls, and ships a weekly digest in Slack.

P

Perplexity

Free · $20/mo Pro · $200/mo Max

AI-powered search and answer engine. Great for sourced research; not built to do the work for a dental practice.

Short version

Four bullets, the whole comparison.

  • Perplexity answers questions with citations. Riley earns the citations.
  • Perplexity has no GBP, no PMS, no approval queue, no review drafting. It's a search engine, not an operator.
  • Riley tracks the 6 AEO signals Perplexity weighs and ships content drafts to close gaps.
  • Use Perplexity to research dental topics. Use Riley to make sure your practice is the answer.

Feature by feature

What's actually different.

Feature
Riley
Perplexity

Answer-Engine Optimization (AEO) tracking

Yes
No

Cited in Perplexity answers for dental queries

Goal: Riley ships the work to earn citations
N/A: they cite others, not themselves

Google review monitoring + reply drafting

Yes
No

Dental PMS integration

PMS bridge: Open Dental, Eaglesoft, Denticon (setup required)
No

Slack delivery (work delivered, not asked for)

Yes
No

Approval queue + PHI scanner

Yes
No

Outcome ledger (ROI proof)

Yes
No

Dental vertical knowledge

Yes
General + web-cited

HIPAA BAA available

Scale tier
No

Pricing model

From $99/$249/$499/mo
$20 to $200/mo per user

Why practices switch

The difference that shows up in your week.

Perplexity is a research tool, not a coworker

When a patient asks ChatGPT or Perplexity 'best dentist near me,' those engines cite the practices with strong AEO signals: recent reviews, schema, FAQ density, fresh content. Perplexity won't build those signals for you. Riley will.

AEO baked into the workflow

Riley tracks the 6 signals AI engines use to pick recommendations: review velocity, reply rate, FAQ density, schema completeness, content freshness, citation authority. Then it drafts the FAQ pages, review replies, and GBP posts that close the gaps, and waits for your approval first.

Integrations Perplexity doesn't have

Google Business Profile OAuth, PMS bridge, phone agent, Slack delivery, outcome ledger. Perplexity is a chat-with-search-results interface; Riley is a system wired into the channels that move dental KPIs.

Citation tracking

Riley logs every time your practice appears in a ChatGPT / Perplexity / Gemini / Claude answer. You get a per-tenant citation history alongside your outcome ledger. Perplexity won't tell you which sites it cited; Riley will tell you whether you were one of them.

When to choose which

Not a fit for everyone. Honest take.

Choose Riley if

You want to BE the answer when a patient asks 'best dentist near me' on ChatGPT, Perplexity, or Gemini, and you want the reputation work that earns it done for you.

Choose Perplexity if

You want a faster, sourced search engine for general questions, research, or sourcing references. Perplexity is the best at that.

See it in your own practice.

Start with an outcome audit, activation checks, and a proof path before anything goes out live.