An assistant isn't a coworker
Gemini does what you ask, well. Riley does what you'd want, before you ask: it pulls reviews overnight, drafts the replies, and queues them in Slack with one-tap approve. You stop being the one who has to remember.
Riley vs Gemini
audit the outcome · verify activation · prove it every Friday
Gemini is brilliant at writing, research, and Google Workspace tasks. Riley is the operator that does the dental front-office work without you opening a chat box.
Riley
Free $0 · Starter $99 · Growth $249 · Studio $499/mo
AI coworker for dental practices. Drafts review replies, runs recall, recovers missed calls, and ships a weekly digest in Slack.
Gemini
$20/mo Gemini Advanced · Workspace bundled
Google's general-purpose AI assistant. Strong reasoning, Workspace integration, free tier. Built for everyone, not dental practices.
Short version
Feature by feature
Slack delivery
Proactive workflows
Gemini is reactive: you have to ask. Riley runs daily without prompting.
Google Business Profile drafting + posting
Dental PMS integration
PHI scanner + approval queue
HIPAA BAA available
AEO signal tracking
Riley tracks the signals AI search engines (including Gemini) use, and ships drafts to close gaps.
Outcome ledger (ROI proof)
Dental vertical knowledge pack
Pricing model
Why practices switch
Gemini does what you ask, well. Riley does what you'd want, before you ask: it pulls reviews overnight, drafts the replies, and queues them in Slack with one-tap approve. You stop being the one who has to remember.
Gemini connects to Gmail, Docs, Sheets. Riley connects to Google Business Profile (review API), your PMS bridge (recall + appointments), and your phone (missed-call recovery). The integrations that actually move new-patient bookings.
Google Workspace has a BAA. Gemini Advanced does not extend that BAA to personal-prompt processing. Riley's Scale tier offers a signed BAA covering everything Riley touches.
Riley tracks the 6 signals AI engines (Gemini, ChatGPT, Perplexity) use to recommend a dentist, and ships content drafts to close gaps. Gemini won't help you rank in Gemini.
When to choose which
Choose Riley if
You run a dental practice. You want reviews answered, calls recovered, AEO climbing, and a weekly digest, without opening a chat box every morning.
Choose Gemini if
You want a personal AI assistant for general writing, research, summarizing, and Google Workspace tasks. Gemini is excellent at that, and free with most Workspace plans.
Start with an outcome audit, activation checks, and a proof path before anything goes out live.