Brand kit

Riley brand guidelines.

audit the outcome · verify activation · prove it every Friday

For press, partners, and anyone publishing about Riley. Logo, palette, typography, voice. Reference parent: “Riley by Luminex Global Inc.”

Logo

Riley

Use the wordmark + glyph paired. Glyph alone is acceptable for ≤24px favicons and avatar contexts. Don't recolor the glyph outside the Riley brand palette. Don't add gradients, drop shadows, or 3-D effects.

Palette

#1A1F2E

Ink Slate (primary)

Primary CTAs, brand marks, headlines on light backgrounds.

#F7F5F0

Cream (base)

Page background on light. Brand + text on deep-ink dark surfaces.

#C8553C

Terracotta (accent)

Emphasis words, highlights, hover glints. Never a primary button fill.

#7B9E89

Sage (trust)

HIPAA / BAA / SOC 2 and other trust badges.

#404040

Slate

Secondary text on light backgrounds.

#22C55E

Success

Confirmations, 'Shipped' status, positive outcomes.

#F59E0B

Warning

Beta status, attention-required prompts.

#EF4444

Error

Errors, destructive actions, urgent alerts.

Typography

Primary: Geist

The quick brown fox jumps over the lazy dog.

Body sets in Geist Regular at 15px / 1.55. Headlines use weight 600 to 700 with tracking −0.015em to −0.02em.

code + tabular nums: Geist Mono

Voice

• Concrete > abstract. "Drafts the review reply" beats "AI-powered automation."
• Honest > aspirational. Beta is Beta. Planned is Planned. We don't claim what we don't ship.
• Approval-first framing. Riley drafts; you approve. Never "Riley takes over."
• Speak to the owner, human and plain. "Get found when customers search," not "AI-powered automation."

Don't

• Don't say "AI-powered." Every tool is AI-powered now. It's noise.
• Don't fabricate testimonials, customer counts, or outcomes.
• Don't use "revolutionary," "game-changing," "crushing the competition."
• Don't hide pricing. Three tiers, visible, with what's included.

Attribution. Reference parent in legal contexts: “Riley by Luminex Technologies LLC.” For marketing copy and press, “Riley” is sufficient. The product name is always capitalized (“Riley” not “riley”).

Need press assets?

Email support@hireriley.com for high-resolution logos, executive headshots, and product screenshots.